Zoey Goto | Journalist & Feature Writer

Fei Fei Cicada London Fashion Week Show @ V&A

On Sunday evening I headed to the Victoria & Albert Museum to see the LFW collection from recent Central St Martins graduate Fei Fei Cicada. The format of the show was really successful – following a catwalk presentation, the audience were then invited into the sculpture galleries to photograph the models and clothing up close. With blogging and social media playing such an important role in the fashion industry, it seems a smart idea for designers to think about how the details of their creations can be shown online. I’d be interested to see if more designers start to incorporate a static presentation into their traditional catwalk shows.