Self magazine (Conde Nast China) have recently published my two-part guide to eccentric businesses in London. Myself and the photographer Xiaoye Shen spent an intensive few weeks visiting some of London’s most unusual shops and hearing the stories of the people who started them. This included London’s best tattoo parlour, Lady GaGa’s latex designer, the world’s most theatrical cake maker and The School of Life – where you can take a class in ‘How to be Cool’. To see the complete articles, please click through to my lifestyle section:https://www.zoeygoto.com/lifestyle/