Zoey Goto is a British journalist and author with over 20 years of experience, known for her sharp storytelling and in-depth cultural exploration. Specialising in subcultures, Americana, overlooked female stories, vintage style, musical icons and mid-century pop culture, Zoey uniquely blends personal narrative with thought-provoking commentary on identity, nostalgia and the intersection of individual lives with broader societal trends.
As the US travel specialist for The Times and a regular contributor to National Geographic Traveller, Zoey’s work is also featured in high-profile publications including Rolling Stone, Vogue, Architectural Digest, Wallpaper*, BBC Travel, Conde Nast Traveller and Esquire. Her feature stories have graced the covers of National Geographic Traveller, National Geographic Traveller Food, The Times Travel and GQ, establishing her as a trusted and influential voice in cultural journalism.
An expert in American culture, Zoey’s deep connection to the US has earned her numerous accolades, including two Visit USA Media Awards in 2024 and the Visit USA Outstanding Achievement Award in 2023. She was also honoured with the Travel South USA Ambassador Award in 2021 and frequently shares her expertise as a speaker at prominent events, such as the National Geographic Masterclass.
What sets Zoey apart is her immersive approach to niche subcultures, whether exploring the world of female rappers in Nashville or documenting the revival of quirky American honeymoon motels. Her adventures include staying in Elvis Presley’s teenage bedroom, sleeping on Dolly Parton’s tour bus and interviewing Priscilla Presley about life at Graceland.
Zoey is the author of two books: Elvis Style: From Zoot Suits to Jumpsuits, which examines the lasting influence of Elvis on modern fashion, and Vintage Style: Inside the Dapper World of Retro Enthusiasts, offering a glimpse into the lives of those who embrace a nostalgic, alternative style, with a foreword by Wayne Hemingway OBE.
With her distinctive blend of insight and empathy, Zoey uncovers the emotional depth behind unconventional worlds, making complex topics both accessible and engaging. Her ability to reveal both the quirky and the profound has made her a respected voice in contemporary cultural writing.
