Projects
How three entertainers with larger-than-life personas are preserving the retro maximalism that built Sin City
As The Mother Road revs up for its centennial, demand for sculptor Mark Cline’s Muffler Man statues is soaring, transforming a fading folk art into a pop-culture revival.
If you’ve ever wondered what the life of a showgirl is actually like, it starts a little something like this.
Neon signs are flickering back to life along Route 66 as a new generation of motel owners lovingly restores the road’s mid-century properties – and adds a few contemporary upgrades into the mix
Step inside the weird and wonderful world of Los Angeles estate sales, where tenacious shoppers are rewarded with bargains, rare finds, and perhaps an emotional connection too
The Mexican American tradition of cruising low and slow in flashy cars had been outlawed across the US. Now, it’s making a comeback – and nowhere more fashionably than in Albuquerque, thanks to a passionate group of locals
America’s capital of quickie weddings has witnessed a stylish revival, driven by social media, vintage aesthetics and a post-pandemic craving for razzle-dazzle
A new wave of roadside art is rising in Tulsa. Thanks to one woman’s vision and her towering troupe of fibreglass statues, this Oklahoma town is reclaiming its place as a must-stop on America’s most storied highway
Eloping to Las Vegas is becoming cool for a new generation of sweethearts thanks to alternative officiants like Victoria Hogan
IN AMERICA’S COUNTRY MUSIC CAPITAL, A NEW GENERATION IS STEPPING OUT FROM THE SHADOWS OF ITS BELOVED HONKY-TONKS. MEET THE TRAILBLAZING FEMALE RAPPERS SINGING ‘MUSIC CITY’ A DIFFERENT SONG
In the Canadian Rockies, a cowgirl-powered ranch takes riders into the heart of Banff National Park, retracing a tangle of backcountry trails first roamed by Indigenous guides and early pioneers
The honeymoon period seemed over for Pennsylvania’s ‘love motels’ — until a new generation fell for their kitschy charms online. Viral snaps of heart-shaped baths and champagne glass whirlpool baths have reignited a modern romance with the retro land of love, offering a lifeline to its endangered couples-only resorts.
THIS LIBERAL, CALIFORNIAN DESERT TOWN HAS A REPUTATION AS ONE OF AMERICA’S GREATEST LGBTQ+ DESTINATIONS, CEMENTED BY THE OPENING OF A MOTEL RUN BY A DRAG QUEEN. HERE’S…
A hundred years after The Great Gatsby shone a light on extravagant Long Island mansions and secret speakeasies, the spirit of the Roaring Twenties is returning to New York
After years spent touring America’s most fabulous—and dying out—spots, this kitsch-loving duo have distilled their favorite spots into a playful new Michigan vacation rental.
Salem may be known for its witchy history, but its current residents put a progressive spin on love magic
13 pages of articles on coastal California – from retro motels to wild swimming in San Francisco
You may have heard: Taylor Swift is bringing her career-spanning, record-breaking Eras Tour to the capital. In celebration, these are the London spots to connect with your inner Swiftie, from a Kentish Town kebab shop to a Vauxhall pub adorned with friendship bracelets
Amid the expansive grasslands of South Dakota, Matte Wilson and his family and friends are using food to reclaim their Native American culture, one dish at a time
An all-female rodeo in Arizona shines a spotlight on the historically overlooked women of the west. Zoey Goto meets America’s modern cowgirls
H I T S Q U A D: In the heart of downtown Los Angeles, a stylish ping-pong club is rebranding the vintage pastime for a younger generation and attracting new visitors to the Japanese American neighbourhood of Little Tokyo. Zoey Goto paddles up
A new generation of Gee’s Bend quilters are stitching to uplift their community
Three features: Creative Harlem, Get sober in the city, and New York’s storied hotels
In the dusty Californian desert, a ghost town once favoured by Hollywood starlets is primed for a second act – this time as a show-stopping carnival-themed attraction. Zoey Goto joins the circus
In the foothills of the Sierra Nevada mountains, Tuolumne County offers an introduction to the natural wonders of California, alongside a wealth of quirky Gold Rush towns and Hollywood film sets primed for a comeback
Think that folk music is just old men warbling in a bar? Then think again. From Morris dancing at the BRIT Awards to queer sea shanties and punk zines about stone circles, ye olde England is getting cool-as-folk with a new generation
Peek behind the velvet curtain at the King of Rock and Roll’s palace, where unbridled maximalism never goes out of style
Something’s brewing in Memphis, Tennessee, as a grass-roots movement harnesses the power of coffee to help society
Rolling in like a warm breeze from across the Atlantic, Jimi Hendrix touched down in London and flicked the switch from dull post-war grey to glorious Technicolor.
10-page story on Tennessee’s Smoky Mountains: Rising along the eastern flank of Tennessee, the Great Smoky Mountains are known for their hiking trails, waterfalls and wild bears – this is, after all, the most naturally biodiverse pocket in the US. But a road trip through its old-growth forests reveals a more humane story. Here, tight-knit communities are preserving ancient Appalachian crafts and traditions, from pottery and broom carving to folk dancing, all alongside some of America’s most bombastic resort towns.
As a new film biopic revives the singer’s legacy, Graceland regular Zoey Goto revisits the superstar’s home town
The King of Rock and Roll remains a cultural icon, and will take center stage in Baz Luhrmann’s biopic, Elvis, set to hit theaters on June 24
Our architectural love letter from Memphis explores the American South city’s dynamic built environment scene
The discovery of the remains of the Clotilda, 160 years after it sank, brings new life and interest to the settlement built by the original survivors.
On his 85th birthday, we celebrate the fashion legacy of the man from Memphis
GQ Germany – 40 years after his death, Elvis’ style lives on.