Projects

National Geographic Traveller Food – a Native American feast in South Dakota

Amid the expansive grasslands of South Dakota, Matte Wilson and his family and friends are using food to reclaim their Native American culture, one dish at a time

SUITCASE Magazine – In Arizona, Cowgirls Reclaim Their Right To Ride

An all-female rodeo in Arizona shines a spotlight on the historically overlooked women of the west. Zoey Goto meets America’s modern cowgirls

National Geographic Traveller – Wild Memphis: how a new paddle-powered tour sees the musical city in a new light

A new expedition company is using sail- and paddle-powered canoes to explore the mighty Mississippi River and access the wilderness on Memphis’s doorstep.

The Independent – The revival of California’s vintage motels – thanks to Barbie, Instagram and a cult new coffee table book

California’s fantastically kitsch motels sound the rallying call for individuality in a world of standardised hotel rooms, with a new generation discovering their retro charms via some very modern introductions. Zoey Goto explores

Vogue Man – interview with Maximilian Davis, Ferragamo’s modern-day renaissance man

When the fabled Italian luxury brand Ferragamo named 20-something-year-old Maximilian Davis as its latest creative director, it seemed like an astonishing overnight success story. But, as the designer tells Zoey Goto, his giddy ascent has been a lifetime in the making, starting as a tenacious kid who refused to take no for an answer.

National Geographic Traveller – Route 66: America’s most celebrated road trip is going electric

Almost a century after Route 66 was created, America’s most celebrated road trip is going electric, offering a tantalising glimpse of the future as well as a step back in time.

Rolling Stone – London (Taylor’s version): A guide to key spots in the capital for Swifties

You may have heard: Taylor Swift is bringing her career-spanning, record-breaking Eras Tour to the capital. In celebration, these are the London spots to connect with your inner Swiftie, from a Kentish Town kebab shop to a Vauxhall pub adorned with friendship bracelets

Virgin Atlantic’s Vera magazine – Little Tokyo Table Tennis

H I T S Q U A D: In the heart of downtown Los Angeles, a stylish ping-pong club is rebranding the vintage pastime for a younger generation and attracting new visitors to the Japanese American neighbourhood of Little Tokyo. Zoey Goto paddles up

National Geographic Traveller: Moonshine tastings and tour bus sleepovers: the best new Dolly Parton experiences

The country icon’s Tennessee home has welcomed a wave of fan experiences, with everything from moonshine tastings to tour bus sleepovers.

AFAR – In Gee’s Bend, Alabama, Women Are Quilting for Change

A new generation of Gee’s Bend quilters are stitching to uplift their community

Virgin Atlantic’s Vera magazine – Circus Town

In the dusty Californian desert, a ghost town once favoured by Hollywood starlets is primed for a second act – this time as a show-stopping carnival-themed attraction. Zoey Goto joins the circus

National Geographic Traveller New York cover story

Three features: Creative Harlem, Get sober in the city, and New York’s storied hotels

National Geographic Traveller – The west rides again

In the foothills of the Sierra Nevada mountains, Tuolumne County offers an introduction to the natural wonders of California, alongside a wealth of quirky Gold Rush towns and Hollywood film sets primed for a comeback

The Red Bulletin – B-boy Phil Wizard interview

B-boy PHIL WIZARD possesses a talent for real magic, his rare skills having won him countless battles on his rise to the top of the breaking scene. But, to reach even loftier heights, the Canadian first had to face his greatest adversary: himself

Architectural Digest – Graceland mansion’s stunning design over the years

The King of Rock and Roll’s palace is back in the spotlight with the release of Sofia Coppola’s Priscilla biopic

The Times – The otherworldly US states where cows outnumber humans

An extraordinary coach tour created in collaboration with Native American tribes snakes around the Dakotas’ Imax-wide plains. Our US travel expert is first onboard

National Geographic Traveller Food cover story – Southern style

Vast, varied and connected by miles of open road, the Amercian South is an ideal setting for an unforgettable culinary tour.

Conde Nast Traveller: Memphis’ progressive coffee scene

Something’s brewing in Memphis, Tennessee, as a grass-roots movement harnesses the power of coffee to help society

BBC Travel: England’s new-wave of ‘folksters’

The London venue reimagining British music

The Times: Trip the light fantasic in New England

A new trail offers the chance to stay and eat in some of the region’s most historic towers

JRNY cover feature: Gastronomy, ghost towns and creative pioneers in southern Arizona

Zoey Goto meets the makers of southern Arizona among its revitalised communities and cactus-studded landscapes.

Virgin Atlantic’s Vera magazine – Beach (cow) boys

Strumming banjos, line dancing, bolo ties – no, this isn’t the American South, it’s miniscule St Lucia, where the country and western lifestyle has a surprising foothold thanks to a local music scene that puts a Caribbean spin on the Wild Wild West. Zoey Goto meets the island’s buckaroos

Rolling Stone – Less pale male and stale: how British folk is getting a remix

Think that folk music is just old men warbling in a bar? Then think again. From Morris dancing at the BRIT Awards to queer sea shanties and punk zines about stone circles, ye olde England is getting cool-as-folk with a new generation

National Geographic Traveller – Ask the experts

Zoey Goto gives advice on twin-city breaks in the US.

The Independent: Welcome to Maven, America’s rare sister-hood

In Utah’s unique female-led district, sisters are doing it for themselves; Zoey Goto pays a visit

National Geographic Traveller – How to visit Graceland, the former home of Elvis Presley

Elvis’s beloved, outré mansion is the second-most visited private home in the US, beaten only by the White House. Here are some tips on making the most of a visit to the former residence of the King.

Virgin Atlantic’s Vera magazine – The changing face of Palm Springs

What happens when you mix vintage style with high-speed WiFi? You get Palm Springs, California, where a growing community of retro influencers is embracing a period aesthetic – wearing hoop skirts, driving old cars, attending sock hops – and broadcasting it all on social media, finds Zoey Goto

National Geographic: Eight great US cities every music fan should visit

From throbbing techno hits to silky-smooth jazz, the country’s musical landscape is as diverse as its physical one. Offering rich snapshots of American history, here are the greatest music cities to tune into.

Rolling Stone – Celebrating Jimi Hendrix’s style on his 80th birthday

Rolling in like a warm breeze from across the Atlantic, Jimi Hendrix touched down in London and flicked the switch from dull post-war grey to glorious Technicolor.

National Geographic – Sweet success: how Louisville’s bourbon scene is bouncing back in 2023

Bourbon is booming in Louisville. With increasingly diverse producers, booze-themed hotel openings and a growing roster of bars, the Kentucky city is raising a glass to a new chapter in its whiskey-soaked history.

National Geographic Traveller – Atlanta city guide

With a new greenway cutting through the concrete jungle, and a creative museum dedicated to Southern rap music, Georgia’s capital is becoming a leafy, lively cultural hub

National Geographic Traveller – Deep roots in the Smoky Mountains

10-page story on Tennessee’s Smoky Mountains: Rising along the eastern flank of Tennessee, the Great Smoky Mountains are known for their hiking trails, waterfalls and wild bears – this is, after all, the most naturally biodiverse pocket in the US. But a road trip through its old-growth forests reveals a more humane story. Here, tight-knit communities are preserving ancient Appalachian crafts and traditions, from pottery and broom carving to folk dancing, all alongside some of America’s most bombastic resort towns.

National Geographic Traveller – An inside guide to cockney London

London’s cockney scene has a long history and an interesting future, thanks to its proud custodians looking to safeguard its reputation.

The Times – Nostalgia trip: The enduring appeal of Palm Springs, playground for the rich and famous

Ahead of Don’t Worry Darling’s release on Friday, Zoey Goto introduces its star turn of a setting — the Californian city of Palm Springs

Courier – South Main Arts District

This historical Memphis neighborhood is home to a mix of thriving, switched-on businesses, all infused with a strong sense of community and heritage.

National Geographic: Unicorns, caviar and lime-green jam: a taste of San Francisco’s gourmet toast scene

The artisan bread hub has been elevating the humble toast to flamboyant new heights.

Attitude – Welcome to the Dollyverse: How to do Tennessee the Dolly Parton way

Here’s how to road trip through the twinkly Dollyverse

Roadbook – A guide to Joshua Tree, California’s desert destination

From hiking in the world-famous national park to live music, art galleries and Airstream caravans, live out your desert dreams in Joshua Tree, California

Virgin Atlantic inflight magazine Vera – London’s Pearly Kings and Queens

Suited and rebooted – London’s Pearly Kings and Queens are a cockney institution. A new generation of Pearlies is revitalising the tradition, with fresh attitudes fit for the 21st century.

The Times – Front cover feature: Elvis’s Memphis

As a new film biopic revives the singer’s legacy, Graceland regular Zoey Goto revisits the superstar’s home town

Vogue Man – Dries Van Noten’s sweet smell of success

Zoey Goto received a rare invitation to speak with Dries Van Noten, to discuss the cerebral designer’s take on gender fluidity, the future of the catwalk show and how fashion might offer us a much-needed dose of unadulterated escapism.

Roadbook – The rise of the digital ‘slomad’: Why travel is shifting down a gear

The ‘slomad’ trend of slow-travelling digital nomads is rapidly gaining momentum, as many seek a less frenetic pace and richer cultural experiences. ROADBOOK looks at why slowing down is on the up

Architectural Digest – Priscilla Presley Explains Why Elvis’s Graceland Remains the Second Most Visited Home in America

The King of Rock and Roll remains a cultural icon, and will take center stage in Baz Luhrmann’s biopic, Elvis, set to hit theaters on June 24

Lonely Planet – How to enjoy Memphis without breaking the bank

Looking for a fun-filled city break that won’t break the bank? Then Memphis has you covered. With a non-stop schedule of free festivals – 200 of which are located in the highly walkable downtown area – there’s never a dull moment in the Bluff City.

The Sun – You can spend the night in Dolly Parton’s tour bus

WAKING up in Dolly Parton’s bed is something many have dreamt of but only a lucky few have achieved – until recently.

Hemispheres (United Airlines magazine) – The ‘Hood: The new South Main

For years, people have flocked to Memphis’s South Main Arts District to visit The Arcade Restaurant, one of Elvis’s favorite diners, and the Lorraine Motel, the site of Martin Luther King Jr.’s assassination and now the Civil Rights Museum. Recently, an influx of fun, quirky businessess has bolstered the area’s historic assets. Here are the spots to see before you swivel your hips onto bluesy Beale Street.

BA High Life – The USA’s best cities for a car-free break

While we all love a road trip, modern times are calling for more eco-conscious options when it comes to exploring our holiday destinations. Thankfully, North America is full of vibrant cities that are easily accessed and enjoyed by train, tram or good old-fashioned walking. So, swerve the gridlock and gas stations and dig into these five fab hubs that are perfect for touring without wheels.

Lonely Planet – The best time to go to Memphis for a good time

Depending on which facet of Memphis you want to tap into – from its famed barbeque scene and musical heritage, to exploring its urban wilderness or keeping kids entertained – there’s a month to suit every visitor.

The Telegraph – Road trip USA – with added education

Can a learning-focused holiday really help children catch up on missed schoolwork – and all without ruining their fun? Zoey Goto thinks so…

Fodor’s – Celebrity homes you can actually rent for the night

Sleep in Elvis’ bedroom, work 9 to 5 in Dolly’s penthouse, or take a dip in Leo’s pool by checking into these A-list digs.

Lonely Planet: Memphis need to know

From what to wear and where to eat, here are 11 things to know before traveling to Memphis

Mail on Sunday – Hello Dolly! A Dolly Parton themed road trip through Tennessee

Paying homage to the country music megastar and following her ‘rags to rhinestones’ journey from Tennessee’s Great Smoky Mountains to Nashville.

Wallpaper* – Memphis architecture is making a dynamic comeback

Our architectural love letter from Memphis explores the American South city’s dynamic built environment scene

National Geographic Traveller – seven literary destinations around the UK to inspire children

The UK is a land of insatiable storytellers; a place where druids, fairies, bards and kids on broomsticks have long roamed the lands.

BBC Travel – The last ship of the US slave trade

The discovery of the remains of the Clotilda, 160 years after it sank, brings new life and interest to the settlement built by the original survivors.

National Geographic Traveller – Meet Atlanta’s Pioneering Female Pitmaster

Meet Georgia’s Amanda Kinsey-Joplin, one of the new wave of female chefs carving out a name for themselves in the time-honoured, male-dominated world of Southern barbecue. 

Courier ‘How to start and grow a business’ magbook – Panadera bakery profile

Opening a new venue is a huge decision for any bricks-and-mortar business. For the founders of Panadera bakery, it meant getting resourceful with what they had and keeping a very close eye on the business’ day-to-day financial health. 

Fodor’s Go List 2022 – Memphis’ South Main Arts District

Stitching the past and the present together to create a neighborhood with its finger firmly on the pulse.

National Geographic Traveller – The best new boutique hotels in New Orleans

Louisiana’s legendary city is now pairing its reputation for partying with a sideline in chic, upmarket boutiques that double down on character and history — from a rejuvenated convent in the Marigny to a renovated warehouse in the French Quarter.

National Geographic Traveller – Inside Guide to Muscle Shoals

Alabama’s music capital birthed the heady combo of Southern soul and R&B, churning out the sounds of the Sixties – including hits by Aretha Franklin, Willie Nelson and the Rolling Stones. Now it’s returning to the spotlight, attracting a new generation of music enthusiasts. 

The Sun – Inside Elvis’s rock and roll Memphis apartment

Inside Elvis’s rock and roll Memphis apartment – and here’s the secret to bagging an overnight stay. 

The Telegraph – How to experience the best of the USA in Europe

Cowboys in Poland and Elvis in Denmark, you don’t need to cross the Atlantic for a slice of the New World

Daily Mail – All shook up in Denmark

Forget Memphis, now you can honour the King at a copycat Graceland.

Foodism Magazine – Grub’s Up in Copenhagen

Something’s stirring in Copenhagen, where insects have been creeping onto restaurant menus for almost a decade. Zoey Goto heads to the Danish capital to investigate

GQ – Savile Row Strides Out of Lockdown, Into a Socially Distanced Future

How do you measure a suit whilst maintaining social distance? And following months of WFH loungewear, is there even an appetite for getting suited and booted again?  Zoey Goto paid a visit to see how the world’s most exclusive fashion street is adapting to the new post-Covid normal.

Courier Magbook 100 Ways to Make a Living – Cxffeeblack Feature

Brewing a fresh blend of beans and beats in Memphis to serve and inspire the community

Courier Magazine – Startup Diary Interview with Serlina Boyd of Cocoa Girl

In June, Serlina Boyd and her six-year-old daughter, Faith, launched Cocoa Girl, the UK’s first magazine for black girls. There have been distribution woes, NDAs and negative headlines – here Serlina reflects on the past few months. 

Fodor’s – 10 Must-Visit Fairy-Tale Destinations for Feminists

Ten magical places to connect with female empowerment.

While the world is filled with enchanting destinations connected to ancient fairy tales, many of these original stories haven’t fared well in our post #MeToo era. However, if you sweep aside the tales of old, with damsels in distress waiting for their prince to arrive, there are many woke tales of female empowerment, set in spectacular destinations that no fourth-wave feminist would be embarrassed to visit.

South China Morning Post – Kiton’s Bespoke Suits are Haute Couture for Men

South China Morning Post STYLE visited the Italian fashion house to see the making of a US$100,000 K50 suit.

The Independent – Inside the US hotel where it’s Christmas every day of the year

“Christmas is not a date. It is a state of mind,” so said the author Mary Ellen Chase. To some this could be a throwaway comment, but to The Inn at Christmas Place, a left field hotel that lavishly celebrates the holiday season every single day of the year, it’s nothing short of a mission statement.

New Zealand Herald – Move Over Minimalism

Lockdown has done strange things to our relationship with our homes. Months of WFH and gazing at the same four walls have left many yearning for a change of scenery. Travel restrictions have created itchy feet. We’re starting to eye-up the paintbrush and consider splashing our drab walls with a riot of glorious colour; seeking ways to inject some of that buzz and excitement – usually found by being out there in the world – into our domestic spaces.

New Zealand Herald – The King of Culture

From the moment he broke onto the scene in the 1950s, Elvis singlehandedly changed the way that people across the globe dressed, and his influence can still be seen everywhere now, from the street to the catwalk.

Lonely Planet – Europe’s Most Amazing Tree House Stays for Families

When was the last time you climbed a creaky ladder and found peace amongst the treetops? If the answer is decades ago, then now could be the perfect time to round up the kids and start planning a tree house getaway.

Esquire – Elvis Presley Is Still Menswear’s Greatest Style Icon

On his 85th birthday, we celebrate the fashion legacy of the man from Memphis

Numero – Benedict Cumberbatch Interview

Zoey Goto interviews actor Benedict Cumberbatch on the set of Sherlock.

Living Etc – The Palm Springs Renaissance

Palm Springs is officially hip once more, as a new troupe of design enthusiasts rediscover its mid-century architecture.

GQ Germany (Cover Story) – Elvis’ Style Lives On

GQ Germany – 40 years after his death, Elvis’ style lives on.

The Times – Cruises for Children: Go on a Moomin Voyage

A cruise between Helsinki and Stockholm brings Tove Jansson’s charming children’s book characters to life.

Escapism – Kentucky, Where the Grass is Bluer

Bourbon, bluegrass, beer and… a Bible-inspired theme park? Prepare to be dazzled by an old-school state that’s full of surprises.

Foodism – Memphis Soul: The Home of US Barbecue

We visited Tennessee’s largest city to sample its famous slow-cooked barbecue ribs but ended up having an encounter with the legendary Al Green over spaghetti.

GQ – How to Spend 48 Hours in Memphis

Memphis Tennessee is at the root of contemporary music in America. Although the USA is rich with inspiring musical cities from New York’s gritty hip-hop beats to Nashville’s country twang, if you want to go all the way back, you need to head to Memphis to discover the city that gave us rock and roll, soul and the blues.

New Zealand Herald – Elvis Sightseeing in Memphis

Without Memphis, we wouldn’t have had the legendary Elvis Presley. Memphis is the city that introduced young Elvis to African American music – via the bustling juke joints of Beale Street and buoyant gospel church services – which he then blended with country music to create the trailblazing sound of rock and roll in the mid-’50s. It’s also the city that lifted Elvis from rags to riches, upgrading his low-income housing to a palatial Graceland mansion, in just a few short, sweet years. Memphis made Elvis, and he repaid it by faithfully staying rooted to the city for his entire adult life.

Esquire – Elvis & the essentials of style

“Fashions fade, style is eternal” declared the late fashion pioneer Yves Saint Laurent. The legendary performer Elvis Presley, who was born on the 8th of January 1935, was one of those rare icons whose style influence has outlived his career.

GQ – The Art of Suiting

10-page feature on European tailoring.

Elle – London Fashion Week Diaries

Zoey Goto trails three Indian-origin labels as they prep, show and wow at London Fashion Week.

Self – E. L. James Interview

Zoey Goto interviews author of the best-selling 50 Shades series.

Numero – Tim Walker Interview

Zoey Goto interviews fashion photographer Tim Walker, ahead of his V&A exhibition opening.

GQ – Interview with Jason Basmajian of Gieves & Hawkes

Zoey Goto interviews head designer at Gieves & Hawkes, Jason Basmajian.

Numero – Kansai Yamamoto Interview

Zoey Goto interviews Japanese fashion designer Kansai Yamamoto.

NME – King of Cool

Zoey Goto, author of the new book ‘Elvis Style: From Zoot Suits to Jumpsuits’ looks at The King’s key style moments – from his youthful hand-embroidered rockabilly wear, to his diamond encrusted Caddy.

Vantage – Paul Smith Interview

Zoey Goto interviews British fashion designer Paul Smith.

GQ – Asia’s new wave of models

Zoey Goto looks at Asia’s next wave of male models.

GQ – Alex Hua Tian Interview

Zoey Goto interviews Olympic Equestrian Alex Hua Tian.

Modern Weekly – Thomas Heatherwick Interview

Zoey Goto interviews the British designer Thomas Heatherwick.